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MEDIA Programme is the EU support programme for the European audiovisual industry. In November 2006, the European Parliament adopted the Programme MEDIA 2007 (previously MEDIA I, II, Media Plus, Media Training) and for a period 2007 – 2013.
A total budget for the MEDIA 2007 is € 755 mil over seven years (2007 - 2013), with almost 65% of the total budget going to distribution and promotion of European films outside their originating country.
By reducing imbalances between European countries with a high audiovisual production capacity (France, Germany, Italy, Spain and United Kingdom) and countries with a low production capacity, there is a need to preserve and enhance cultural diversity and inter-cultural dialogue, one of the most important goals of the MEDIA 2007 Programme, as well as to preserve its cinematography and audiovisual accessibility to European citizens.
The MEDIA Programme is jointly run by the Information Society & Media Directorate General under the authority of Commissioner Viviane Reding and the Education, Audiovisual & Culture Executive Agency (EACEA).
The European Parliament voted a budget of €5 million on 18 December 2008 for the second year of activity of the Preparatory Action MEDIA International. The Action aims at strengthening cooperation between audiovisual industries of third countries and European countries.
More information can be found at official pages of Preparatory Action MEDIA INTERNATIONAL.