International Screen Institute predstavlja Market Ready, intenzivni kratkoročni program osmišljen za unapređenje znanja o međunarodnim tržištima, razvoju tržišnih strategija te jačanje samopouzdanja sudionika u snalaženju na festivalima i filmskim sajmovima.
Program pruža sveobuhvatan uvid u međusobno povezane dijelove filmskog lanca vrijednosti kroz četverodnevni modul u Beču, uz dodatni online dan posvećen pripremi za tržišta. Svakom sudioniku dodijelit će se mentor koji će s njim razvijati individualnu strategiju za projekt, a sudjelovanje nije ograničeno na specifične festivale ili sajmove.
Obuhvaćene teme uključuju: „pakiranje“ i pozicioniranje projekata, predstavljanje i komunikaciju, pregovaranje te osiguranje prodajnih i distribucijskih ugovora, razvoj strategija za plasman projekata na različita tržišta i festivale.
Individualno mentorstvo predstavlja ključan dio programa, dok kombinacija fizičkog i online formata omogućuje bolje razumijevanje kompleksne prirode međunarodne filmske industrije.
Sudionici će kroz program: razviti alate i strategije za učinkovito predstavljanje projekata, steći vještine pregovaranja, prodaje i sklapanja međunarodnih suradnji, naučiti kako maksimizirati koristi od festivalskog nastupa, razumjeti tržišne razlike te identificirati najprikladnija tržišta za svoje projekte.
Poseban fokus bit će stavljen na povrat ulaganja (recoupment schedule), važan za privlačenje prodajnih agenata, kao i na alternativne strategije plasmana projekata izvan tradicionalnih okvira.
Ovogodišnje izdanje vodi dvoje renomiranih stručnjaka iz područja distribucije, marketinga i financija: Julia Short i Satesh Mathura. Program je usmjeren na igrane i dokumentarne filmove, kao i na serijske projekte prikladne za televiziju.
Radionica će se održati od 6. do 10. listopada 2025. u Beču.
Prijave su otvorene za filmske autore, producente, distributere i prodajne agente u
ranijoj fazi karijere.
Sudjelovati se može s projektom u kasnoj fazi razvoja, postprodukciji ili nakon završetka prvog dugometražnog/dokumentarnog filma.
Kandidati iz područja prodaje, distribucije i marketinga trebali bi imati najmanje godinu dana profesionalnog iskustva.
Prijavni obrazac dostupan je na poveznici, a rok za prijavu je 23. lipnja 2025.
Kotizacija za sudjelovanje iznosi 950 eura, no kandidati iz Hrvatske mogu se prijaviti za djelomičnu stipendiju.
Više informacija o radionici dostupno je na poveznici.
Program je podržan kroz Potprogram MEDIA Programa Kreativne Europe.
The International Screen Institute presents Market Ready, an intensive short programme aimed to improve participants’ knowledge of international markets, developing strategies, and confidence for navigating markets and festivals.
The programme is designed to impart a greater knowledge and understanding of the interconnected film value chain and will include a 4 1/2-day intensive module in Vienna followed up with a Market Preparation/Review Day Online. In addition, each participant will be assigned a mentor, who will work with them on a tailored strategy for their project.
It is important to emphasise that participation in a film market is not limited to a specific festival.
Topics covered within the programme include packaging, pitching, negotiating, and securing sales and distribution deals, while individual mentoring on specific projects is also an important part of the curriculum. In addition, a combination of in-person and online aims to impart a deeper understanding of the interconnected nature of the film/doc industry.
At the end of the programme, participants will have enriched their skills and knowledge, leaving with the confidence to tackle the market with a “toolkit” of good practice. This will include an overview of recoupment schedules, what it takes to secure a sales agent, and also develop other routes to market, such as how to approach festivals.
Thus, participants will have the opportunity to develop tools and strategies for successful market engagement, improve their skills, knowledge, and confidence in packaging, pitching, negotiating, selling, understanding, and closing deals, as well as learn how to effective follow through and maximise the benefits of international relationships and opportunities.
In the end, they will improve their knowledge of international markets, how they differ, who attends what and why, but also identify the most suitable market(s) for their own individual projects and film slates.
Led by distribution, marketing, and finance experts Julia Short and Satesh Mathura, this edition of Market Ready will address both feature films and documentaries, as well as projects fit for TV (series format).
The workshop will take place from October 6-10, 2025, in Vienna, while applications are open to filmmakers and producers, as well as distributors and sales agents at the earlier part of their careers.
Participants can take part with a project in late- stage development, post-production, or have completed their first feature film or
documentary. Sales, distribution, and marketing executives should have a minimum of one year’s experience in their role.
The application form can be found here, while the application deadline is June 23, 2025.
The registration fee for participation in the programme is 950 euros, while candidates from Croatia can apply for partial tuition.
More information about the programme can be found here.
The workshop is supported by the Creative Europe MEDIA.
