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U sklopu programa Films x Games Connection Hub / When East Meets West 2026., DKE – Uredi MEDIA iz Italije, Bugarske, Crne Gore, Hrvatske, Latvije, Litve, Njemačke, Slovenije, Srbije i kao i MEDIA deska Švicarske, organiziraju predavanje „ Rizik i nagrada: perspektiva vlasnika IP-ja videoigara prema filmskim adaptacijama “, koji će se održati u utorak, 20. siječnja 2026., od 14:30 do 15:30 sati u dvorani Zodiaco.
Predavanje će održati Piotr Szcześniak, stručnjak za razvoj novih poslovnih prilika u tvrtki 11 bit studios (Poljska), koji će govoriti o razlozima zbog kojih gaming studiji i izdavači sve češće ulaze u suradnju s filmskom i televizijskom industrijom, kao i o izazovima i dobrim praksama takvih suradnji.
Polazeći od recentnih uspjeha poput The Super Mario Bros. Movie, Fallouta i A Minecraft Movie, događanje će ponuditi uvodni vodič za razumijevanje odnosa između gaming i audiovizualnog sektora te istaknuti ključne čimbenike za uspješno balansiranje kreativnih i poslovnih rizika i nagrada u procesu adaptacije videoigara za film i televiziju.
As part of the When East Meets West 2026 programme, the Creative Europe MEDIA Desks from Italy, Bulgaria, Croatia, Germany, Latvia, Lithuania, Montenegro, Slovenia, Serbia and MEDIA Desk Switzerland, in collaboration with the Films x Games Connection Hub, are organising the talk “Risk and Reward: The Game IP Owner’s Perspective on Film Adaptations.” The session will take place on Tuesday, 20 January 2026, from 14:30 to 15:30, in Sala Zodiaco.
Led by Piotr Szcześniak, New Business Development Expert at 11 bit studios (Poland), the session will explore what drives game studios and publishers toward audiovisual adaptations, how to foster effective cross-sector collaboration, and key considerations for balancing risk and reward in game-to-screen projects.
The talk offers a practical introduction to the dynamics between the gaming and audiovisual industries and highlights strategies for successful cooperation among gaming studios, producers and content buyers.
