TFL Audience Design Fund dodjeljuje financiranje u iznosu od 45.000 eura za potporu filmovima u fazi distribucije, kroz provedbu strategija angažiranja publike i informiranja javnosti.
Fond je namijenjen međunarodnim koprodukcijama igranih filmova, kreativnih dokumentaraca i animiranih dugometražnih filmova duljih od 60 minuta koji se nalaze u fazi postprodukcije. Cilj je poboljšati međunarodnu cirkulaciju filmova poticanjem timova na istraživanje novih sinergija između kino i digitalne distribucije te razvoj originalnih ideja za angažiranje lokalne i međunarodne publike.
Audience Design Fund usmjeren je na filmove koji planiraju komercijalnu distribuciju na najmanje dva teritorija, uključujući jedno kino izdanje. Fond želi pružiti alate koji nadilaze tradicionalni filmski marketing i distribuciju, koristeći pripovijedanje kao pokretačku snagu za aktiviranje šire publike.
Kako bi projektima pomogao u identifikaciji i dosezanju ciljne publike te u izradi uspješnih i održivih distribucijskih planova, TFL Audience Design Fund uključuje obvezno savjetovanje o dizajnu publike, strukturirano kroz niz online sesija.
Filmski će tim surađivati s dizajnerima publike na izradi prilagođene strategije dizajna publike, s ciljem maksimiziranja međunarodnog utjecaja filma i poboljšanja njegove distribucije na više teritorija. Strategija će obuhvatiti različite distribucijske kanale i relevantne medije. Tijekom sesija filmski tim i dizajneri publike identificirat će ključne ciljeve projekta, najrelevantniju i najpoželjniju ciljnu publiku, definirati pozicioniranje filma za pojedina područja i platforme te izraditi konkretne prijedloge za aktivnosti koje će podržati angažman publike lokalno i globalno.
Nadalje, svaki će tim sudjelovati u radionici koja uključuje sastanke sa stručnjacima iz područja prodaje i distribucije, odnosa s javnošću, digitalnog marketinga i društvenih medija, kao i obuku o najnovijim tehnologijama, uključujući alate umjetne inteligencije, s ciljem uspješne pripreme i provedbe Strategije dizajna publike.
Raspored programa:
Tko se može prijaviti?
Dokumentacija za prijavu
Paket za prijavu podnosi se putem posebnog obrasca na TorinoFilmLab platformi, a uključuje:
Početkom ožujka mogući su online intervjui s kandidatima koji uđu u uži izbor, a dva odabrana projekta bit će objavljena u roku od tri mjeseca nakon zatvaranja prijava.
Fond pokriva troškove povezane s kreiranjem i provedbom originalnih aktivnosti angažiranja publike izvan okvira tradicionalnih strategija distribucije i marketinga.
Više informacija o programu dostupno je ovdje.
Program je podržan u okviru Potprograma MEDIA Programa Kreativna Europa.
The TFL Audience Design Fund is a € 45,000 grant to support films at the distribution stage through the implementation of audience engagement and outreach strategies.
The Fund is dedicated to international co-productions of fiction, creative documentaries, and animation feature films over 60 minutes, that are in post-production stage. It is intended to improve the worldwide circulation of films by encouraging teams to explore new synergies between theatrical and digital distribution, as well as to develop original ideas to engage local and international audiences.
The AD Fund targets films planning to be commercially distributed at least twice, including one theatrical release. The aim is to provide the tools to go beyond traditional film marketing and distribution, using storytelling as a driving force to activate wider audience groups.
To help projects identify and engage their right target audiences and create successful and sustainable distribution plans, the TFL Audience Design Fund foresees a mandatory Audience Design consultancy, structured in a series of online sessions.
The film team will work with Audience Designers creating a tailored Audience Design Strategy to maximize the impact of the film internationally and enhance its distribution across different territories. The Strategy will cover different channels for distribution across all relevant media. During the sessions, the film team and audience designers will identify the team’s key goals and the project’s most relevant and desired audiences, define the film’s positioning for each territory and platform, and outline concrete ideas for specific actions to support audience engagement locally and worldwide. Moreover, each team will participate in a workshop including meetings with experts on sales and distribution, PR, digital marketing and social media, as well as training on the latest technologies, such as AI tools, aimed at supporting the team in the preparation and implementation of the Audience Design Strategy.
Programme schedule
• Online welcome session: second half of March 2026 (dates TBC)
• Online consultancy sessions with the Audience Designers: March-June 2026 (dates TBC)
• Online workshop with the experts: April 13-17, 2026
• Final online session and debrief: June 2026 (date TBC)
• Online follow-up and reporting sessions: Autumn 2026 to Autumn 2028
• Completion of the distribution and delivery of the final report: by October 2028
Eligibility
The Audience Design Fund targets international co-productions in post-production stage respecting the following criteria:
Application materials
The application package must be submitted through the dedicated form on the TorinoFilmLab platform, while application materials include:
• Long synopsis
• Rough cut in English or with English subtitles
• Director’s intention notes (including thoughts on who the film speaks to and why)
• Director’s bio and links to previous works
• Production company’s profiles
• Co-production agreement detailing
• Detailed production budget in Euros
• Financing plan
• Proof of financing
• The applicant company's trade register
• A declaration confirming the applicant company has acquired all the copyright and
exploitation rights to produce/distribute the film from the authors of the story and script
• Draft of a marketing and distribution plan, covering the international promotion of the
film and its release in each chosen territory
• Detailed marketing and distribution budget and financing plan (including support from the TFL AD Fund) for each release covered by the fund
• Timeline of the film’s releases, etc.
Online interviews with shortlisted applicants may be required in early March. The two selected projects will be announced within 3 months from the deadline for applications.
The Fund covers expenses connected to the creation and execution of original audience engagement activities, beyond traditional distribution and marketing strategies.
Further information about the programme is available here.
Audience Design Fund is co-funded by Creative Europe MEDIA.
