U sklopu specifičnih ciljeva Potprograma MEDIA koji se odnose na inovativnost, konkurentnost i skalabilnost europskog audiovizualnog sektora, putem poziva Razvoj publike i filmskog obrazovanja, svakako je promidžba europskih audiovizualnih djela, uključujući djela filmske baštine, angažman i razvoj publike svih dobnih skupina, posebice mlade publike, diljem Europe i šire.
As part of the specific objectives of the MEDIA Sub-programme concerning the innovation, competitiveness, and scalability of the European audiovisual sector, the "Audience Development and Film Education" call specifically promotes European audiovisual works—including film heritage works—and fosters audience engagement and development across all age groups, particularly young audiences, throughout Europe and beyond.
