DKE – Ured MEDIA Hrvatske, Zagreb Film Festival i International Screen Institute najavljuju dvodnevnu zatvorenu radionicu Audience Design za dugometražne projekte u razvoju, koja će se održati u sklopu Zagreb Film Festivala.
Što je Audience Design?
Audience Design je proces prepoznavanja potencijalne publike i privlačnosti projekta na njegovu putu od scenarija do ekrana. Pomaže izoštriti redateljev kreativni pristup, jača pozicioniranje i originalnost projekta na tržištu te uvjerava financijere i partnere da se o krajnjoj publici razmišljalo. Bavi se empatijom i načinima povezivanja s publikom, onime što se tijekom produkcije može zabilježiti kako bi se to podržalo, kao i partnerstvima koja mogu proširiti doseg filma.
Cilj radionice je svakom timu dati fokus i jasnu strategiju, pomoći mu da privuče prikladnije partnere te osnažiti sigurnost u tome kako govoriti o ciljanoj publici. To je osobito vrijedno timovima koji pripremaju nove ili dorađene prijave na pozive za razvoj programa Kreativna Europa MEDIA.
O predavačici
Radionicu vodi Síle Culley, međunarodno priznata konzultantica za Audience Design koja surađuje s neovisnim producentima i etabliranim produkcijskim kućama diljem Europe, Australije i Latinske Amerike.
Njezin rad pridonio je međunarodnim festivalskim premijerama, ugovorima sa svjetskim prodajnim agentima, kino distribuciji te milijunskim iznosima sredstava osiguranih od Eurimagesa, Kreativne Europe MEDIAi nacionalnih fondova. Savjetuje i filmske agencije o pristupima usmjerenima na publiku, uključujući Film i Väst, Nizozemski filmski fond i Estonski filmski institut, a ključna je partnerica Screen Australije i TorinoFilmLaba.
Direktorica je The Audience Design Laba pri International Screen Instituteu u Beču, stručnjakinja za Eurimages i Screen Ireland te članica Europske filmske akademije.
O radionici
Tijekom dva intenzivna dana tri filmska tima zajedno će, uz Síleino vodstvo, proći kroz alate Audience Designa. Vježbe su osmišljene kako bi svakom timu pomogle da dublje uđe u srž onoga što stvara i jasno sagleda tko će njihov film voljeti (ili mrziti).
Alati mogu uključivati:
Svaki tim tijekom oba dana radi na jednom dugometražnom projektu.
Uvjeti i smjernice
Prednost imaju prijavitelji koji su:
Kako se prijaviti
Potrebno je poslati:
Svi dokumenti i poveznice šalju se na martina.petrovic@mediadesk.hr najkasnije do 4. studenoga 2026. Odabrani timovi bit će obaviješteni e-poštom do 6. studenoga 2026. (u 12 sati po srednjoeuropskom vremenu).
Creative Europe MEDIA Desk Croatia, Zagreb Film Festival and the International Screen Institute are announcing a two-day closed Audience Design workshop for feature-length projects in development, held during the Zagreb Film Festival.
What is Audience Design?
Audience Design is the process of identifying the potential audiences and appeal of a project as it moves from script to screen. It helps sharpen the director's creative approach, strengthens the project's positioning and originality in the marketplace, and reassures financiers and stakeholders that the end audience has been considered. It looks at empathy and ways to engage with audiences, at what can be captured during production to support this, and at partnerships that can extend a film's reach.
The workshop aims to give each team focus and a clear strategy, help them attract better-suited partners, and build confidence in how they talk about their target audiences. This is particularly valuable for teams preparing new or revised applications to Creative Europe MEDIA development calls.
About the Audience Designer
The workshop will be led by Síle Culley, an internationally recognised Audience Design consultant who works with independent producers and established production companies across Europe, Australia and Latin America.
Síle's work has contributed to international festival premieres, world sales deals, theatrical releases, and millions in funding secured from Eurimages, Creative Europe and national funders. She also advises screen agencies on audience-centric approaches, including Film i Väst, the Netherlands Film Fund and the Estonian Film Institute, and is a key partner of Screen Australia and TorinoFilmLab.
She is Director of The Audience Design Lab at the International Screen Institute in Vienna, an industry expert for Eurimages and Screen Ireland, and a member of the European Film Academy.
Workshop details
Over two intensive days, three film teams will work through the Audience Design toolbox together, guided by Síle. The exercises are designed to help each team go deeper into the heart of what they are making and get clear on who is going to love it (or hate it).
The toolbox may include:
Each team will work on a single feature-length project across both days.
Eligibility and guidelines
Priority will be given to applicants who:
How to apply
Please send the following:
All documents and links should be sent to martina.petrovic@mediadesk.hr by 4 November 2026. Selected teams will be notified by email by 6 November 2026 (noon CET).
