U petak, 18. rujna 2026., u zagrebačkoj Bizkoshnici na Jabukovcu održan je panel „Kako Hrvatska privlači investitore?“, dio programa prvog izdanja konferencije Zagreb Actors & Creators Industry Days (ZACID) u organizaciji Duart Platforme. Na panelu su sudjelovale Martina Petrović, voditeljica DKE – Ureda MEDIA Hrvatske, Tanja Ladović Blažević iz Hrvatskog audiovizualnog centra, zadužena za Odjel za poticanje ulaganja u audiovizualnu proizvodnju, Alma Tognon iz produkcijske kuće Pakt Media te Ella Mishe, osnivačica Croatian International Film Festivala.
Panelistice su razgovarale o tome koliko se međunarodnih projekata i ulaganja doista realizira u Hrvatskoj, kako u praksi funkcionira suradnja javnih institucija i privatnih producenata te što Hrvatska mora promijeniti kako bi od zemlje koja pruža usluge snimanja postala zemlja u kojoj nastaju autorski filmovi međunarodnog dosega. Bilo je riječi i o prednostima i slabostima Hrvatske u međunarodnoj suradnji, o vidljivosti producenata te o tome što domaća industrija već ima, a još ne koristi dovoljno.
Martina Petrović u svom je izlaganju razbila dva česta mita: onaj o potprogramu MEDIA kao nedostižnom izvoru financiranja te onaj o Hrvatskoj kao premaloj zemlji za europsku konkurenciju. Od 2008. do 2025. hrvatski je audiovizualni sektor kroz potprogram MEDIA dobio 20,5 milijuna eura potpore. Podržan je razvoj 139 hrvatskih filmova i TV serija te šest kratkometražnih filmova, razvoj 15 videoigara (2019. – 2025.) i produkcija dviju hrvatskih TV serija. Potporu je ostvarilo i sedam hrvatskih filmskih festivala, 14 distributera i 19 kina okupljenih u mreži Europa Cinemas. Ukupno je kroz program prošlo 405 hrvatskih organizacija i 756 projekata, uz sudjelovanje žena od 65,7 posto.
Samo u razdoblju od 2021. do 2025. hrvatski su korisnici ostvarili ukupno 10.547.934,34 eura. Najveći iznosi dodijeljeni su za europsku distribuciju filmova (1.583.118 eura), videoigre (1.508.000 eura) i razvoj paketa projekata kroz Mini Slate (1.460.000 eura). Slijedile su potpore za Europa Cinemas i inovacije (1.269.903 eura) te za filmske festivale (1.114.000 eura). Martina Petrović istaknula je i pristup koprodukcijama kroz poziv za europski korazvoj te govorila o tome što strani partneri danas trebaju vidjeti u hrvatskim producentima, ali i što domaći producenti trebaju tražiti u njima.
Prvo izdanje ZACID-a, održano od 18. do 20. rujna, okupilo je glumce, redatelje, producente, kreativce i zagrebačke poduzetnike kroz panele, radionice i networking. Konferencija je bila besplatna i otvorena za sve, a podržao ju je Grad Zagreb potporom za gospodarska događanja.
Više informacija: ZACID 2026.
Fotografije: © Nikola Vnučec
On Friday, 18 September 2026, the panel "How Does Croatia Attract Investors?" took place at Bizkoshnica on Jabukovac in Zagreb as part of the first edition of Zagreb Actors & Creators Industry Days (ZACID), organised by Duart Platform. The panellists were Martina Petrović, Head of DKE – Creative Europe MEDIA Desk Croatia;Tanja Ladović Blažević of the Croatian Audiovisual Centre, responsible for Filming in Croatia Department, Alma Tognon of the production company Pakt Media; and Ella Mishe, founder of the Croatian International Film Festival.
The panellists discussed how many international projects and investments actually materialise in Croatia, how cooperation between public institutions and private producers works in practice, and what Croatia needs to change to move from being a country that provides filming services to one where auteur films of international reach are made. The conversation also touched on Croatia's strengths and weaknesses in international cooperation, the visibility of producers, and what the local industry already has but is not yet using to its full potential.
In her presentation, Martina Petrović dispelled two common myths: that the MEDIA programme is an unattainable source of funding, and that Croatia is too small a country to compete at European level. Between 2008 and 2025, the Croatian audiovisual sector received EUR 20.5 million in support through the MEDIA programme. This included development support for 139 Croatian films and TV series and six short films, development of 15 video games (2019–2025), and production support for two Croatian TV series. Support also went to seven Croatian film festivals, 14 distributors and 19 cinemas in the Europa Cinemas network. In total, 405 Croatian organisations and 756 projects have benefited from the programme, with 65.7 per cent participation of women.
In the 2021–2025 period alone, Croatian beneficiaries received a total of EUR 10,547,934.34. The largest amounts went to European film distribution (EUR 1,583,118), video games (EUR 1,508,000) and Mini Slate development (EUR 1,460,000), followed by Europa Cinemas and innovation support (EUR 1,269,903) and film festivals (EUR 1,114,000). Martina Petrović also highlighted access to co-productions through the CODEV scheme and spoke about what foreign partners need to see in Croatian producers today, and what Croatian producers should look for in them.
The first edition of ZACID, held from 18 to 20 September, brought together actors, directors, producers, creatives and Zagreb entrepreneurs through panels, workshops and networking. The conference was free and open to all, and was supported by the City of Zagreb through its grant for business events.
More information: ZACID 2026
Photos: © Nikola Vnučec
